Women balancing each other in trust. Photo by Julia Caesar on Unsplash

Building Self-trust as an Entrepreneur

Written by
Founder of Intentionally Flourish and The OBM Circle - I am an Online Business Manager dedicated to partnering with US-based, female entrepreneurs to nurture and scale their businesses for intentional growth.
  • Mindset
  • 4 mins read
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As entrepreneurs, our relationship with ourselves forms the foundation of our business success. Yet, one of the most overlooked aspects of this relationship is self-trust – the confidence that we’ll follow through on the promises we make to ourselves.

When we consistently honor our commitments, we build an unshakeable foundation for growth, but when we falter, the impact reaches far beyond our to-do lists.

Understanding the Self-Trust Cycle

Think of self-trust as a bank account – every time you follow through on a commitment to yourself, you make a deposit. Each time you break a promise to yourself, you make a withdrawal. Just like financial stability, maintaining a healthy balance of self-trust requires conscious management and regular deposits.
 
The cycle is straightforward but powerful: when we trust ourselves, we make better decisions with more confidence. This confidence leads to more consistent action, which in turn reinforces our self-trust. However, the opposite is equally true – when we repeatedly break commitments to ourselves, we create a pattern of doubt that can paralyze our decision-making and stall our business growth.
 
For online business managers and specialists, this cycle is particularly crucial. Our ability to serve clients effectively depends heavily on our internal stability and confidence in our capabilities. When we trust ourselves, we’re better positioned to take calculated risks, set appropriate boundaries, and make decisions that align with our business values.
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The Hidden Cost of Over-Commitment

As service providers, we’re naturally inclined to say “yes” – to clients, to opportunities, and to our own ambitious goals. However, this tendency to over-commit often stems from a place of scarcity thinking or the pressure to “do it all.” When we pile too much on our plates, we set ourselves up for an inevitable crash that damages our self-trust.
 
Over-commitment manifests in subtle ways: that networking event you promised yourself you’d attend but didn’t, the morning routine you swore you’d stick to but abandoned after two days, or the business planning session you keep rescheduling. Each broken promise chips away at your confidence, creating a ripple effect that impacts both your personal growth and business success.
 
The real danger lies not in the immediate consequences but in the long-term pattern it creates. When we consistently take on more than we can realistically handle, we teach ourselves that our words to ourselves don’t hold weight. This erosion of self-trust can lead to decreased productivity, increased stress, and a hesitation to set meaningful goals in the future.

Okay – so, now what?

Setting Realistic Goals That Build Trust

The key to rebuilding and maintaining self-trust lies in setting goals that challenge us while remaining within the realm of possibility. This doesn’t mean playing small – it means being strategic and honest about our capacity and commitments.
 
Start by evaluating your current commitments through four lenses:
  • Time: Do you genuinely have the hours available?
  • Energy: Can you sustain the effort required?
  • Purpose: Does this align with my personal or business goals?
  • Resources: Do you have what you need to follow through?
When setting new goals, consider implementing the “75% rule” – if you’re not 75% confident you can accomplish something, it might be worth scaling back or restructuring the goal. This approach allows room for growth while maintaining a high probability of follow-through.

Strengthening Your Follow-Through Muscle

Like any skill, following through on commitments is something we can actively develop. Building self-trust as an entrepreneur requires consistent practice – you wouldn’t start with the heaviest weights at the gym (right?), and you shouldn’t start with your most challenging commitments either.
 
Begin by choosing one small, achievable commitment to yourself each week. It could be as simple as spending 15 minutes each morning reviewing your priorities or dedicating one hour each week to professional development. The size of the commitment matters less than your consistency in honoring it.
 
Create systems that support your follow-through:
  • Use time-blocking in your calendar for self-commitments
  • Share your goals with an accountability partner
  • Track your progress visually
  • Celebrate small wins consistently

How does that feel?

Key Takeaways

Building self-trust as an entrepreneur isn’t about perfection – it’s about progress and awareness. Start by setting realistic goals that challenge you while remaining achievable, be mindful of over-commitment, and celebrate your follow-through wins, no matter how small.

Ready to strengthen your self-trust muscle? Join us in The OBM Circle community, where we support each other in building sustainable businesses through authentic connections and shared experiences. (We even have a weekly accountability practice!)

Together, we can create habits that honor our commitments while fostering growth in our businesses and ourselves.

Join Now!

We’d love to meet you!